Content Marketing Malaysia: How to create content that sells

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Although content marketing is still a rather new concept in Malaysia, it is a growing trend in the US. Most businesses in Malaysia will outsource the content marketing to either an advertising agency or a public relations (PR) agency.

Most of us will tend to focus on generating leads for the sales team to close the leads. But we all know that not all leads will convert to sales. The main objective of the sales team is to close more customers. Therefore, content that helps your sales team bring more revenue to your company needs to be effective and different than your typical branding-focused content.

Doug Kessler, has put together the following presentation to help answer those questions. Flip through it to learn how you can make your content less about marketing and more about selling. 

All the Best!

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